Originally a furniture warehouse. When Max Factor took it over in the 1920's he wanted a building that reflected the glamour of the cosmetics business in Hollywood. The result was a combination of Empire and Art Deco.
Make-up was an intergral part of the film industry, and Max Factor was a prime contributor to the art. A museum about Max Factor and the history of Hollywood make-up is now housed in the still intact make-up salon.
S. Charles Lee is a theater architect noted for his elegant designs such as the Los Angeles Theater downtown, The facade is lavish colored marble against a plain white, undulating wall, articulated with glittering, mica-embedded piers; the ornamentation connotes cosmopolitan elegance; classical Greek floral designs, American stars, and French swags. It remains unaltered from the 1931 remodeling.