The Evolution of Studio Trademarks
RKO - Radio Pictures
Metro-Goldwyn-Mayer Films, and Leo the Lion
Paramount
20th Century-Fox
Colombia Pictures
Universal Pictures
Warner Brothers
Studio Trademarks Now
TV Studio Logos

Universal Pictures

Another company was nationally minded when they thought of a trademark – Walter Wagner Productions. They chose an immense eagle, done in the modern manner. Mr. Wagner decided upon the eagle because he is somewhat a “lone eagle” in the production business; also because the eagle stands for strength and dominance – and for the unusual.

The newly formed Pickford-Lasky Company is still considering a fitting emblem, so is Universal. The Universal aeroplane, which circles the globe at the outset of their pictures is soon to be superseded by the renowned China Clipper and a model is being built at the studio for that particular purpose. The old plane was a bi-plane affair, neither streamlined nor as modern as the studio knows their every picture to be, hence the change.

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